Woodhaven Community Development, Inc.

10   Home Sweet Home
Typically married couples with few, if any, children living in the home, these households have above average incomes, own their own homes, and are primarily concentrated in the suburbs. This segment tends to have a great deal invested in their homes and is likely to lease a vehicle.

15   Great Beginnings
These households typically consist of one or two young adults who reside in urban and suburban areas. This segment is likely to own a Honda and purchase gasoline using a debit card. They also tend to listen to modern rock radio stations and read weekly news and entertainment magazines.

18   White Picket Fence
This segment's population usually consists of suburban families with one or two children. Many of these households enjoy bingo, bowling, and home delivery meals, such as pizza. They use credit unions and have personal loans for home improvement projects. They have a median household income just below the national average and work in blue-collar occupations.

24   City Ties
This segment's population consists primarily of suburban families with a relatively large number of children. They live primarily in urban areas and tend to work in blue-collar occupations and take public transportation to work. They are likely to frequent convenience stores, belong to religious organizations, own video game systems, and purchase women's designer clothes and jewelry.

39   On Their Own
This segment's population typically consists of seniors with some young adults present. They live primarily in renter-occupied housing located in urban or suburban areas and rank high in owning a hatchback automobile and frequenting convenience stores. This segment is also very likely to have a Roth IRA and watch prime- time television.

40   Trying Metro Times
Young, single parents and seniors make up this segment. They live in urban and suburban areas and are typically renters. This segment's population is more likely than average to shop at convenience stores and use prepaid calling cards. They have made several furniture and appliance purchases in the last year.

45   Struggling Metro Mix
This segment's population typically consists of younger singles who rent their homes in urban areas. They are less likely to have children and rank in the top five segments of those who shop at convenience stores, use a laundromat, and bank near their work. Struggling Metro Mix ranks high in listening to urban contemporary radio.

46   Difficult Times
This segment's population consists of families with children. They are likely to be renters and work in the service sector or other blue-collar occupations. This segment is likely to make jewelry purchases and buy men and women's designer jeans. They also watch a great deal of daytime television and are likely to own a Sega Game System.